Fairway Daya national invitation

A national invitation · Loan officers, teams & branches

All roads lead home.
One of them leads to Fairway.

Fairway Day is how the country's #2 retail lender opens its doors — a confidential, no-pressure look at the support, technology, and culture behind Fairway Home Mortgage. Hosted live on Zoom by Holly Mattson, Co-President of Recruiting.

🔒 Confidential. No pressure. No obligation. No one will know you attended.

Holly Mattson

Fairway · Recruiting

What actually happens at a Fairway Day? 👀

Read just now

You see everything — leadership, tech, culture, real numbers. Live on Zoom, from anywhere in the country.
And it's 100% confidential. Nobody will know you attended. 🤫
Okay… where do I sign up?
Register for the next one →
Est. 1996 · Madison, WILicensed in all 50 states#2 overall retail lender in the U.S.Founded by Steve Jacobson

0

Overall retail lender in the U.S.

0

States licensed (plus D.C.)

0

Years since Fairway launched in 1996

0

LOs who came back to Fairway last year

The main event

What is a Fairway Day?

One Zoom session that replaces months of guesswork. Instead of recruiting calls and glossy decks, you experience Fairway the way its own people do — then decide for yourself.

Hear from leadership

How Fairway actually runs — the priorities, the math, and the answers to the questions recruiters usually dodge.

See the tech live

Real demos of the origination stack and AI tools — not screenshots. Watch what a file feels like at Fairway.

Meet the culture

The 10 Core Values aren't wall art. You'll hear from originators who moved — including what surprised them.

Ask anything

Open Q&A with people who will give you a straight answer — including "we're not the right fit" when it's true.

The next Virtual Fairway Day

Virtual · via Zoom · Hosted by Holly Mattson · Confidential. No pressure. No obligation. No one will know you attended.

📅 Register on Zoom

Since 1996

The Story of Fairway

Steve Jacobson started Fairway in 1996 with a simple obsession: speed to respond, and humility in how you do it. Thirty years later that obsession built the #2 overall retail lender in America — and it still decides how every file, every hire, and every day gets handled.

Thirty years in — has the culture survived the size?
That's exactly what this film answers. Watch it, then come see for yourself at a Fairway Day.

Why originators move

Built around the originator.
Not the other way around.

🏁 Speed as a religion

Founder and CEO Steve Jacobson has said it for three decades: speed to respond is priority one. Operations, underwriting, and support are all structured to keep your files — and your referral partners — moving.

🏆 Service that wins awards

Fairway was ranked #1 in mortgage origination borrower satisfaction by J.D. Power in 2023. Your clients' experience is your brand — Fairway protects it.

🏠 The home.com ecosystem

Fairway Home Insurance, Fairway Home Connect, and the Made For Home credit card create new revenue streams for originators while deepening client relationships between transactions.

📣 Marketing that ships

Corporate marketing, local branch creative teams, and personal-brand support — from social content to custom LO websites — so your pipeline never depends on you becoming a designer.

🧭 A culture people return to

174 loan originators came back to Fairway last year after trying other companies. The grass gets inspected a lot. It keeps losing.

🤝 Every conversation confidential

Exploring is private, always. From the first email to the day you decide — nothing reaches your current employer.

Technology & AI

Your expertise × AI leverage = more closings

Fairway's thesis is simple: AI shouldn't replace the loan officer — it should make one great loan officer feel like a team of five. The stack handles the busywork; you handle the relationships.

Point of sale that converts

A borrower experience fast enough to win the deal at 9pm on a Sunday — because that's when buyers apply.

AI-assisted origination

Document reading, income analysis, and file-prep automation that shrink hours of grunt work into minutes.

Marketing automation

CRM journeys, listing content, and stay-in-touch campaigns that run while you're at closings.

Database recapture

Your past clients stay yours — monitoring and alerts surface refinance and move-up opportunities before the competition calls.

Real-time pipeline visibility

Know exactly where every file stands — and let your agents know before they ask.

See it live, not on slides

Every tool above gets demoed at a Fairway Day. Bring your hardest "yeah, but does it actually…" questions.

Culture & giving back

A company you'd be proud to say out loud

Fairway runs on its 10 Core Values — humility first among them — and puts its money where its mission is.

🐕 American Warrior Initiative

Fairway founded AWI, a 501(c)(3) nonprofit that funds life-changing service dogs for veterans and first responders — celebrating its 400th funded service dog in 2025, with 100% of donations going directly to warriors.

💚 Fairway Cares

When Fairway families and communities are hit by illness or hardship, Fairway Cares shows up — funded in large part by voluntary contributions from Fairway's own people.

Holly Mattson, Co-President of Recruiting at Fairway Home Mortgage

0

years in the business

Your host

Meet Holly Mattson

Co-President of Recruiting · Fairway Home Mortgage

Holly is in her 32nd year in the mortgage business and her 11th at Fairway, where she rose through VP of TPO Production, VP of Branch Business Development, and SVP of Sales & Recruiting before being named Co-President of Recruiting in 2026. As Fairway's top internal recruiter, she and her team welcomed 174 loan originators back to Fairway last year alone.

Her promise to every candidate is the same: a confidential conversation, zero pressure, and an honest read on whether Fairway is your fit — including telling you when it isn't.

The road, mapped

From curious to closing at Fairway

  1. 1

    Register

    Grab a Zoom seat at the next Virtual Fairway Day. Takes 30 seconds.

  2. 2

    Experience it

    Leadership, live tech demos, culture, open Q&A — judge it all for yourself.

  3. 3

    Talk it through

    A confidential one-on-one with Holly about your book, your team, and your numbers.

  4. 4

    Plan the move

    A transition plan built around your pipeline — so no deal gets left behind.

  5. 5

    Launch

    Onboarding, marketing, and tech setup handled — you originate from day one.

Straight answers

Questions everyone asks
(usually in a whisper)

What actually happens at a Virtual Fairway Day?

It’s a live Zoom session where you experience Fairway from the inside: leadership shares how the company actually runs, you see the technology and AI tools in action, you hear directly from originators who made the move, and you get open Q&A time. No scripts, no hard sell — it’s a look under the hood.

Is it really confidential?

Yes. Attending a Fairway Day is completely confidential — your current company will not be contacted, and nothing about your attendance is shared. Exploring your options is normal, smart, and private.

Who is Fairway Day for?

Individual loan officers, producing teams, and full branches anywhere in the U.S. Fairway is licensed in all 50 states, so wherever you originate today, there’s a seat for you on the Zoom.

Does registering commit me to anything?

No. Registering gets you a Zoom link — that’s it. There’s no application, no obligation, and no follow-up pressure. If it’s not the right fit, you’ll still leave knowing more about the market than when you joined.

What makes Fairway different from other national lenders?

Fairway is the #2 overall retail lender in the U.S., founded in 1996 by Steve Jacobson and built around one obsession: speed and service for the originator. Add the home.com ecosystem — Fairway Home Insurance, Fairway Home Connect, and the Made For Home credit card — and originators get revenue streams and client connection most platforms simply don’t offer.

How do I talk to someone before the next Fairway Day?

Email Holly Mattson directly. With 32 years in the business and 11 years at Fairway, she’ll give you a straight, confidential answer about whether Fairway is your fit — including telling you if it isn’t.

Curious? That’s enough to start.

One Zoom link. Two hours. Zero obligation. See what your business could look like at Fairway — and nobody has to know you looked.